![]() ![]() But ASK customers what else you can provide - and then implement if it makes sense.ĭon’t fall into the trap of taking retention for granted. The best way to do that is to frequently prove to customers the value they receive from working with you.Ĥ️⃣ Ensure your product and service offerings reflect what really matters to your customers.Ĭontinuing to sell popular legacy programs or existing products is great if they align with your customer’s needs. The best customer is the one you already have - make sure you've sold as much as you can to your happiest customers!ģ️⃣ Take time to REGULARLY emphasize the value you’re delivering to customers.Įspecially in our current economic climate, everything you sell must be perceived as a need - not a want. Be prepared for an answer you might not prefer but knowing about possible loss gives you a chance to address any problems.Ģ️⃣ Implement a framework to identify opportunities to upsell/cross-sell. This may sound obvious, but it's shocking to me how few companies ask this simple question. This isn't an exhaustive list, but here are 4 quick ideas for optimizing your retention:ġ️⃣ Actually ASK customers if they plan to renew. It got me thinking further about retention but from the other side of the coin. I posted about the importance of retention a few weeks ago, and it seemed like the message resonated with a lot of people. ![]() Whatever your position is today, take full advantage of it - for the betterment of others. * Share relevant job listings you're aware of. * Offer referrals or recommendations on LinkedIn. * Make introductions within your network. How can you be that source of help for others today? Here are a few examples. McCall is clearly concerned about Americans ways is in today and finds it very important that society starts to become more pro-active. The entire book focuses on the negative mass media influences on society. We’ve all had to be at that starting point in our professional lives and none of us have gotten to where we are today without help from others along the way. Jeffrey McCall writes Viewer Discretion Advised- Taking Control of the Mass Media Influences just as it is stated in the title. I’ve seen too many people in a position of leadership look at their titles and act like it's all about them, not looking for ways to help others advance down their own career paths and pay forward what they’ve learned in their careers to the benefit of the next generation. It doesn’t matter if you're the "VP of this" or the "director of that" - if you're not using your position to create opportunities for others, it’s time to rethink your approach. Friendly reminder: Your job title is not the ultimate determiner of who you are.
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